As a global fitness equipment manufacturer and retailer we want to help athletes and fitness enthusiasts achieve their goals. Our belts are designed to give you the support and stability to push yourself to the limit and excel in your workouts. Whether you’re training for a powerlifting comp, bodybuilding or just want to increase your strength and performance our belts are the choice for you.
Going Global
We didn’t stop at just making great products. In 2024 we started selling direct to you the athlete. Now we’re a global brand in weightlifting belts and performance apparel. We focus on innovation and quality while keeping our environmental impact low.
In It to Win
Like you we’re in it to win. We work with top researchers, athletes and universities to develop gear that takes performance to the next level. Our mission is to make sure you have the best tools to train hard, stay safe and reach new heights.
Our Mission and Vision
We create sports equipment that not only makes you better but keeps you safe. We believe in no compromise on quality and innovation so you can break your personal best.
Get the Results
Whether you’re going for a new PB in weightlifting or just starting out we’ve got you covered. Our products help you get stronger, go further and be the best version of you.
Safety First
Performance is important but safety is key. Our gear reduces injury risk so you can train longer and harder without worry. We’re here to help you conquer every challenge and never back down.
Make a Difference
We’re not just fitness we’re making a difference. We’re using sustainable materials and innovative design to reduce our impact. Because you achieving your goals is important but so is the world we live in.